Simplicity is the keynote of all elegance. Yet simplicity in fashion is one that is carefully constructed and thought out that in reality, it is no simple feat. The way to exude simplicity and minimalism in men’s fashion is to create an illusion of no effort. As the ‘Book of the Courtier’ by Baldassare Castiglione defines it as, “…a certain nonchalance, so as to conceal all art and make whatever one does or say appear to be without effort and almost without any thought about it.” This is the unknown art of sprezzatura, an art form that department store House of Fraser aim to capture.

Cosivo blue linen suit jacket £250; Blue linen trousers £120; White printed shirt £85; Blue printed pocket square £25 exclusive to House of Fraser

Evoking the sun-scorched beaches of Sicily, Corsivo is House of Fraser’s latest and exclusive brand that aims to encapsulate the timelessness that the mavericks of Italy possess. The traditional sophistication of Italian style is imbued within every stitch of the collection, said stitched made using the rare AMF stitching technique, with vintage map prints lining every suit jacket. This attention to detail exudes a flair of elegance as each piece is crafted and tailored from high-quality Italian fabrics curated in Biella, the home of the unbridled wooden mills of Zegna and Cerruti.

Cosivo grey check suit jacket £230; Grey check suit trousers £120; Blue shirt £79; Blue silk tie £40 exclusive to House of FraserThe collection itself is a sartorialists’ on a sunny day’s confectionery. Featuring a palette of serene, hues of oceanic blues, rickety greys and shoreline beige. Waves of tailored linen suits flow up against a beach of pure cotton shirts in refreshing patterns perfect for the summer months. Speckles of accessories are washed up on this impeccable shore, with exotic paisley and distinctive geometry appearing on decorous silk pocket squares and ties.

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The individual pieces all tide together to evoke a relaxed European silhouette. The harmonious seafront of colour, formality and organic structuring all ebb together to create exactly what the collection sought out to do; a nonchalant elegance. House of Fraser’s Corsivo achieves the ethos that Baldassare Castiglione set out, the art of sprezzatura.

Prices range from £25-£250 and will be stocked exclusively in selected House of Fraser stores and online at from March 2014.

Article written by Josh Milton.